pawan@prepawan.com

How to Write a Blog Post In 2020 [The Ultimate Guide]

how to write a blog post

Do you want to write a blog post that cuts the noise?

In this ultimate guide, you’ll discover how to write a blog post that people want to read, comment, and share.

Without any blah-blah, let’s dive in.


Section 1: Pick a Topic

The process of writing a high-quality blog post starts with finding a proven topic. You shouldn’t write about anything.

Pick a topic that is helpful (and relevant) to your readers and helps attracting traffic to your blog.

“Pawan, how do I find these topics?” – I hear you ask.

I’ll show you some proven strategies here:

Evergreen Score by BuzzSumo

BuzzSumo is my favorite tool to find content ideas.

How it works?

Type a keyword in BuzzSumo search box and hit enter. 

buzzsumo search

And it will show you the best performing content for this keyword (with social engagement).

buzzsumo content ideas

GREAT!

But the problem is:

You can’t tell if the content is still relevant.

And that’s where BuzzSumo’s new COOL feature comes into play:

“Evergreen Score.”

evergreen score

It will help you to create evergreen content.

Udemy Is a Great Place to Find Fresh Topics

What’s the UNIQUE thing about Udemy?

It shows you content that people pay for.

Experts create courses here and titles of each course uncover hidden content topics. 

Wondering how? 

Let’s go through step by step…

Let’s say you run a lifestyle blog. Head over to category and select “Lifestyle” from the menu:

udemy

And scroll down to the trending courses… 

udemy courses

And within a few seconds, you’ll get content ideas:

  • Aquaponic Gardening
  • Science-based dog training
  • Secrets of drawing

Bingo!

Quora Is a GOLDMINE

I love Quora. It’s one of the effective medium to find interesting content ideas.

The BEST PART?

Real people are asking the questions there and these questions can help you in finding a relevant topic.

How?

First, enter your keyword into the search box and select a topic that has HUGE following.

quora

Here you’ll see some questions, just go through the questions and you’ll get a number of topic ideas in 5 seconds.

quora questions

Meetups and Conferences Agendas

This is something that can be your favorite way to find a topic for your blog post.

Just search for the latest conferences in your industry. For example, SEMrush Marketing conference is going to happen so I went to their site and click on “Agenda”

semrush conf

And you’ll see the topics that people are paying for.

semrush agendas

Section 2: Blog Post Formats

Got the blog post topic idea? GREAT!

Now it’s time to choose what type of post you’re going to write.

I’m going to share some of my favorite blog post formats and templates.

Actionable List Post

According to ClearVoice, List posts are the most shared types of content on social media.

Break down your post into pieces and give in-depth details about each item in your list.

Your list post must answer all the questions so readers can digest the content easily.

A while back I published: 15 Actionable eCommerce Email Marketing Tips

PrePawan list post

The best thing?

I gave people detailed steps for each and every tip.

Case Study

A case study is something that shows how you solved a problem that your target audience/readers are struggling with.

Case study post establishes you as an EXPERT in your niche.

Just show the people how you did it.

I was struggling with getting some good engagement on LinkedIn posts.

After trying a bunch of strategies and hacks on LinkedIn, my posts started going viral.

So I created a case study and shared my experience.

Here’s the Case Study: LinkedIn Case Study: How I Got Over 400K Views In 7 Days

case study post prepawan

The Ultimate Guide/How to Guide

A guide is a COMPLETE resource that shows you everything about a topic step-by-step.

Just like the blog post you’re reading right now!

Readers don’t need to go anywhere for the information.

The first guide I ever published on my blog was: Medium: The Definitive Guide

guide post

I compiled everything in this guide and show every step (with a lot of screenshots).

Run a Survey and Show the Results in a Post (With Graphics)

What It Is?

Run your own survey and compiled the results into a blog post.

Use the graphics/Infographic.

Send the report to participants.

Recently I published: LinkedIn Users’ Behavior Survey 2019 [Results are In]

survey post

Tools Post

Have you ever used any tools or resources that helped you?

Just share your favorite tools and resources with your readers that can help them.

Finding a RIGHT tool or resource can be tough.

Help your readers by compiling all the resources/tools in one place.

Just a few months back I published a blog post: 30 Freelancing Tools and Resources That Will Make Your Work Easy

tool post

It was a list of tools and resources that help freelancers in their journey.


Section 3: Create a Killer Headline

What’s the one thing that can make or break your blog post?

Headline.

A headline inspires a reader to read your complete blog post or not.

In this section, I’ll show you some hacks to write a killer blog post headline.

“How-to” Headlines

Most Evergreen headline, and you know WHY?

Because it says to readers,”Click me and I’ll teach you something useful”

Here are some formats of “How to” headlines:

[How To] + Benefit

[How To] + Solution and Pain Point

[How To] + [Do Something] In 5 Minutes

Real World Example:

I frequently use “How-to” headline on my blog:

how to post

Start With These Top Three Phrases

BuzzSumo analyzed 100 million headlines and they found that the headlines that start with these phrases get the most engagement.

Read Life Example:

Recently I published a blog post called: This Is Why A Writer Needs To Build An Email List

special phrase headline

The Ultimate Guide to [Something]

No one can resist to read this one.

It promises to tell you EVERYTHING.

If you’re a blogger who can really compile a resource-rich article for your readers, this headline can be a blockbuster. 

Your readers will bookmark it, tell their friends about it, and share it.

Does it need a lot of work?

Yes!

But It’s worth it.

For example, this recent post started off with this phrase:

ultimate guide

Add Bracket at The End of Headline

You can notice a lot of brackets into my headlines. 

Outbrain found that a blog post received a 33% increase in average post views when using bracket in the headline. 

Real life example:

Bracket headline

Section 4: Blog Post Intro

Your headline got the readers.

Next?

An Introduction.

A blog post intro makes your readers feel welcome and set an expectation.

Here, I’ll show you how to craft an engaging intro.

Start With a Question

Asking questions is a great way to connect with your readers on a personal level.

It creates a bridge from the headline (in which you’re offering a promise) to the main post body (which delivers the promise).

Keep The Intro Short (5-8 Lines)

Readers don’t like big blog post introduction.

Do you?

Keep your intro short (5-8 Lines Max.) and let your readers read the content.

Set Expectation

Tell your readers exactly what to expect from the blog post.

Let them know the things they’re going to learn.

Use Transition Phrases at The End of Intro

Transition phrases and sentences inspire people to read the next section.

I use these phrases at the end of post intro.

Here’s a real world example of blog post intro.

post intro

Section 5: Write the Blog Post

Topic? Check.

Headline? Check.

Intro? Check.

Post Format? Check.

Now it’s time to create an INTERESTING blog post. Here, I’ll show you some strategies to make your content super engaging.

Create an Outline

I REALLY find this strategy effective. 

Creating an outline can make your writing easy and effective.

Short Sentences and Paragraphs

Short sentences and paragraphs make the content digestible and readable. 

Avoid the BIG paragraphs.

Go for the 2-3 sentences long paragraphs.

See the example:

short paragraphs

Break The Content Into Subheadings

Why are subheaders important?

Because these make your content easy to read. 

I use a lot of subheadings in my articles. If my content is LONG, I break it into 8-9 subheadings. 

Use Simple Language and Active Voice

If you ask me, “What’s your ONE writing tip?”

Use simple words and active voice.

Fancy words and complex passive sentences can slow your readers down.

Read your article out loud. Sounds complex?

There’s a delete button for a reason.

Use Visuals

Visuals make your content powerful.

Infographics, images, charts, and screenshots.

Like this guide, you can see a lot of visuals. Right?


Section 6: Conclusion

Most of the bloggers and writers underestimate the conclusion part.

But Conclusion is IMPORTANT.

Repeat after me: Conclusion is important.

Put a CTA and ask your readers to take some action.

But ask a very specific question.

For example:

conclusion

Bonus Section: On-Page SEO Strategies

Short URL

MarketingSherpa found that people prefer to click the short URLs.

Google also suggests using short and descriptive URLs.

See the example:

short url

Put Keyword In Title

Put your primary keyword into the title.

In my recent post: “How To Start A Blog In 2019 (Without Writing A Single Code)”

My primary keyword was: How to start a blog

title tag

Keyword In Meta Description

Meta description is the best way to tell people about your post.

Put your primary keyword into meta description. Use actionable words like “Read Now”, “Learn”, and “Discover”.

See meta description of my recent post:

meta tag

Place Keyword In Intro Part

Put your primary keyword into the introduction of your blog post.

It’s also good for SEO purpose.

Internal Linking

When you publish a new blog post, link to your relevant old blog posts.

When I published the guide, “How to Start a Blog In 2019 (Without Writing a Single Code)” I mentioned my relevant posts link:

internal linking

Now It’s Your Turn

Your words and blog posts have the power to transform your readers’ lives. 

I believe this guide will help you to learn how to write a blog post and become a pro.

So are you going to start with any tip? If yes, which tip?

Or do you have any questions? Please share your amazing thoughts in the comment section.

6 Comments

  1. Buzzsumo and Udemy are great to find the topics for blog but Semrush content Ideas Generator is also a great tool to find the trending topic ideas as well.

    Thanks for the awesome post Pawan keep up the great work.

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