pawan@prepawan.com

Top 3 Social Media Management Tools for Your Business In 2019

social media management tools

Do you want to up level your social media engagement? Do you want to build awareness about your brand?

Social media management tools can help you to optimize and manage your posts. A right tool can be a game changer for your social campaigns.

Social media management tools help you to put your content in front of your targeted audience at the right time.

Wondering why social media management tools are important?

According to a study by CoSchedule, each social media channel has different peak times to post the content.

social media posting time

Source

So… many… channels!

Posting updates on each social media platform multiple times a day is indeed time consuming.

So why do you need a social media management tool?

It saves your time and gives you liberty to schedule multiple posts in advance. Plan everything at one place.

These automated tools allow you to post more content on a consistent basis.  Social media is an overwhelming place and there’s no magic formula of success.

And, posting consistency can build a positive relationship with the audience. Let’s say, you create a plan to post twice a day on LinkedIn, and you create or curate content to fill that schedule. Your audience can visit your page at any given time and expect two quality posts every day.

There are a number of social media management and automation tools available. In this article, I’ll discuss 3 of the best social media scheduling tools to manage and optimize your business’s social media channels.

  • Social Pilot
  • Sendible
  • Buffer

I’ll show you what each tool does best so you can decide if it’s the right tool for you. First, let’s take a quick overview:

FeaturesSocialPilotSendibleBuffer
Free TrialYesYesYes
Social Accounts200192150
Pricing Plans$10/month, $30/month, $50/month and $100/month $29/month, $99/month, $199/month and $299/month$0/month, $15/month, $99/month, $199/month and $399/month
Social InboxYesYesNo
Analytics ReportsYesYesNo
Bulk SchedulingYesYesNo
Social Media CalendarYesYesYes
Client ManagementYesYesNo
Teams & CollaborationsYesYesYes
Content SuggestionsYesYesNo
RSS Feed AutomationYesYesManual
Mobile SupportYesYesYes

Spoiler Alert: Buffer is a nice tool, but with limited feature. Sendible is flooded with lots of feature, making life harder. The benefit of Sendible is that they offer white label. Very few scheduling tools offer this white labeling. SocialPilot also offers white label better than Sendible.

What’s white label service? According to Wikipedia:

A white label service is a service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.

Let’s get started.

1. SocialPilot

SocialPilot is an effective and affordable social media management tool for teams and agencies. I like how SocialPilot brings all the features and social networks under a single roof.

social-pilot

Social Scheduling and RSS

SocialPilot allows to publish, schedule and manage content on multiple social media networks. The best part is: You can schedule your content in bulk. The social media content calendar lets you visualize your content strategy in a quick view. Easy drag and drop option allows to reschedule any post.

social scheduling

With the RSS feed automation feature you can publish relevant quality content to your social networks from your favorite blogs and websites. There is no manual work involved. Simply add the RSS feed URL and the content will be added to your queue.

RSS Feed

SocialPilot’s Content Curation feature helps to find relevant content and discover influencers. Search your query and you’ll get updated content suggestions.

Content curation-socialpilot

Social Engagement

The social inbox brings all your Facebook messages and comments from multiple Facebook pages in one place. You can also share the access of social inbox with your team members and assign their role.

social engagement social pilot

Client Management

SocialPilot has a unique feature that allows the user to invite, connect and manage clients into their social media management system. Send them an invitation by adding their names and email addresses. No credentials are required.

client management

Reporting and Analytics

Reporting and analytics tool allows to track your content performance and results. Reporting allows you to understand your audience better and discover the best time/day to post. This feature helps to analyze every single move on social media. All reports are downloadable.

social pilot reporting

Supported Social Networks

Facebook, Twitter, LinkedIn, Pinterest, Google+, Google My Business, Instagram, Tumblr, VK and Xing.

2. Sendible

Sendible is a multiple feature social media scheduling tool for businesses. You can engage with your audience, schedule updates, monitor the activity across social media and measure the results.

Let’s take a deeper look: Sendible provides a single dashboard to agencies and teams for their social media scheduling.

sendible

Social Scheduling and RSS

Sendible has a smart scheduling feature which allows to publish/schedule content on individual network and bulk networks. Interactive calendar gives a quick view of each post you scheduled and you can drag-n-drop posts just like SocialPilot. Sendible lets you check if any of your posts failed to send.

sendible social scheduling

The RSS auto post feature suggests you relevant content from your favorite publications and blogs. You can also set your best content on repeat.

sendible RSS feed

The Sendible content recommendation engine never lets you run out of content to share on social media. The cool feature being that you get recommendations about the relevant content that your audience will find helpful.

sendible content recommendation

Social Engagement

Sendible has a Priority Inbox feature which allows you to put all the message from your social networks in one place. You can collaborate and manage tasks with your team members. You can monitor your brand keywords and see what people are saying about your brand.

sendible social engagement

Client Management

Sendible provides white-label solutions and dedicated dashboards for customers. Social CRM is their USP. You can build a customers’ complete profile, history and add notes along with building an email and SMS list.

sendible client management

Reporting and Analytics

Sendible’s Report Hub’s feature gives in-depth reports for all your social media networks. You can download the reports easily. One thing I like most is: Sendible provides pre-designed templates to build beautiful and insightful reports.

Track your social media performance and team performance. The Google Analytics integration lets you analyze the impact of your social media efforts have on traffic to your website.

sendible reporting

Supported Social Networks

Facebook, Twitter, Instagram, Facebook Ads, LinkedIn, Google+, Tumblr, Google My Business, YouTube, Blogger, and WordPress.

3. Buffer

One of the most respected social media management tools, Buffer has been in this space for a long while now. The forever free plan of scheduling 10 social media posts and a user-friendly interface makes Buffer a favorite among bloggers, entrepreneurs and marketers.

Buffer

Social Scheduling and RSS

Buffer provides basic social media scheduling options by where you can add posts to the queue. The RSS Feed lets you publish posts from your favorite blogs and sites. However, you cannot re-share the same post.

My favorite Buffer feature is their Chrome extension to schedule content when you’re browsing the internet. Based on the follower activity, Buffer suggests the best time to post!

Buffer social scheduling

Want to create visuals for your social content? Buffer’s Pablo platform allows to craft beautiful images in minutes. Pablo is simply amazing.

Pablo

Social Engagement

Buffer’s new product “Reply” is similar to SocialPilot’s Social Inbox and Sendible’s Priority Inbox. All your conversations are in a single team inbox. With Buffer’s Reply, you can engage with your audience in real-time.

buffer social engagement

Image Source: Buffer

Client Management

Buffer provides limited features in this category. Add up to 25 team members and collaborate with them. You can give them access to post on your behalf.

Reporting and Analytics

Buffer doesn’t provide in-depth insights the performance of your social media posts. They are working on a new product called Buffer Analyze to measure the performance of your posts on social media.

Supported Social Networks

Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest.

Conclusion

Here’s how these tools save your time:

  • A single social media scheduling tool allows you to create posts, schedule them and analyze their performance in one go. You do not have to log into different social networks and post updates individually.  
  • Tools like SocialPilot and Sendible offer an editorial calendar option to plan and schedule your posts in advance, for hours, days, or weeks.
  • These tools bring the teams together and create a workflow of managing social media campaigns. The added members can assign tasks to each other and analyze the performance of the team.

While each tool has their pros and cons, the best tool for you will depend on your requirement. Some of them being, the social networks supported, your posting frequency and if you work with a team or solo.

I hope these insights help you find the best social media scheduling tool for your business.

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