Is your LinkedIn profile helping you progress? Is it generating leads for you?
If not, then you’re missing a great opportunity.
This guide will show you everything you need to turn your LinkedIn profile into a lead generation machine.
Sounds good? Let’s dive right in…
1. Show Off Your Smile In Profile Picture
Should you smile on your LinkedIn profile?
I’m not saying this. I saw people asking on Quora things like this:
You don’t need to hire a professional photographer, you just need a clear, professional and SMILEY looking headshot of yourself.
Don’t look like a serial killer in your profile picture.
In fact, having a professional profile picture results in up to 21x more views and 9x more connection requests.
Like Meera did a great job…
LinkedIn also allows you to edit or crop your photo. Six photo filters are available to make sure you look your best. Watch the tutorial here.
Done with video? It’s time for the next technique.
2. Headline Should Be Attention Grabbing and Compelling
To most people a headline means Job title and company name, right?
Well… not really.
A headline is SUPER important because it’s the first thing (after your picture) your prospects look to learn about you.
Don’t make it generic!
People don’t want to see another DRY job title. Let’s face this!
Your headline should focus on how you can help your prospects. What value you bring to the table. Don’t sound salesy.
Be specific, RELEVANT and targeted.
Luda’s headline starts with title and company name – “Founder, ClickWhipt”
But in the second half she tells how she can help others – “I Help Attorneys and Law Firms Generate Daily Qualified Phone Calls and Office Consultations”
How you can do the same thing:
I suggest you to follow this format: [Title] [Company Name] | I/We Help [Audience] [Benefit]
And – Tada – you’re set.
Once you’ve updated your profile picture and headline, move on to technique #3.
3. Make Your Summary Fun to Read
Are prospects are viewing your profile, but they leave without connecting like there’s no tomorrow?
It’s your profile summary.
You don’t want your summary to look like this:
It sounds like a robotic resume.
Instead, you use your summary to tell your story, what value you provide, and your USP, like this:
Short paragraphs (2-3 lines per paragraph) make your summary easy to read and digestible. Don’t write it in third person. Don’t be that guy.
It’s a great idea to include a testimonial from an industry expert or client. And close your summary with ONE clear call to action and take the relationship with your prospects to the next level.
Something like this:
As soon as you’ve updated your summary, move onto the next technique.
4. Show Your Experience to Create a Better Network
Let’s have a deal:
This section shouldn’t be wasted.
Your industry experience connects you with groups, businesses and individuals who have same interests.
After headline, it’s one of the most read sections of your profile.
Place your current and previous roles. But… don’t forget to place a couple of sentences and your skills that describe your company and your job profile.
Larisa Ontiveros does a great job at this…
5. Recommendations and Endorsements Matter!
Here’s something we can both agree on:
Linkedin is a place where opportunities find you.
And endorsements and recommendations are great way to SHOW (not just tell) what your peers think about you.
These give a better idea of what your true skills are. Reach out to your current and former colleagues and ask for recommendations.
It shows your expertise, something like this:
Take a few minutes today to write recommendations for your peers. I frequently write personalize recommendations for my past and present colleagues.
And once you’ve done that, it’s time for next technique…
6. Accomplishments Act as Social Proofs
Here’s a mistake I notice A LOT of people make:
Not having an accomplishment section.
Why is this important?
If you want to earn your prospects’ trust, you MUST provide them a reason. Your Accomplishments show them your credibility.
LinkedIn allows you to add your certifications, patents, publications, courses, awards and more.
Why am I talking about this?
After adding this section, I receive a higher percentage of new connections. Here’s what it looks like:
7. Get a Custom URL
You can create a customized URL for your LinkedIn profile. A customize URL enhances your personal brand.
Go to your profile and Click “Edit Public Profile & URL”.
A new window will open, Now click on the edit icon next to the URL and make it personalize.
Hit save and that’s it!
8. Write Summary in the First Person
Your profile is not a resume. Write as if you are having a conversation with someone. Write“I’m a passionate photographer who… “ not “John is a passionate photographer…”
9. Hide Your Prospects from Competitor’s Eye
“People Also Viewed” Feature can be a handy source for your competitors to find potential prospects that visit your profile.
Want to make your prospects private?
Hover over your picture and click “Settings & Privacy”. Click the ‘Privacy’ Tab in the top navigation area. Here you’ll find ‘Viewers of this profile also viewed’ and set it to No.
10. Boolean Search for More Targeted Results
Use quotes to find exact results for your term. Search “[Your Term]” and find the exact results.
Want to find profiles for two different search terms? Search [Your Term 1] AND [Your Term 2]
Do you want to combine results for two separate terms? Search [Your Term 1] OR [Your Term 2]
Do you want to exclude a term from your results? Search [Your Term] NOT [Exclude Term]
11. Find Out Exact Connections Someone Has
“Pawan, how can I find exact connections of a person? LinkedIn only shows me 500+”
This is the question I got recently from one of my friends.
Go to the person’s profile, click on “500+”, and check out the number of connections.
12. Connect All Your Emails to LinkedIn Account
LinkedIn allows you to import all your emails to your LinkedIn account. This will increase your audience base.
Click on “My Network” and then click on ‘More options’
Now click continue and LinkedIn will automatically send out a request to them.
13. Export Your Connections’ Email
Click on my “My Network” Tab and Click on ‘Your Connection’
You’ll see all your contacts. Now Click on ‘Manage synced and imported contacts’.
Next, click on ‘Export Contacts’ in the bottom right of the page.
You’ve finally made it! Select the field you want and click ‘Request archive’. I suggest you to choose ‘The works’ because it gives you better information.
14. Send Free Messages to Your 2nd and 3rd Degree Connections
Are you looking for a way to connect your 3rd degree connections instead of expensive InMail?
The good news?
Select a group you’re member of and click the number of members under the group name.
Now click on the message icon next to member’s name and connect. Simple!
15. Send an Important Update to All Your Group Members
Do you own a LinkedIn Group and Want to share an important announcement/update with your group members?
Just go to your group and Click “Send an announcement”
Enter an engaging subject and type your message. You can also mention people into your message and add the image.
Hit the ‘Post’ Button and Bang! Your members will get the email regarding the announcement.
16. Get Notified for New Leads
Do you want email notifications for new leads?
Simply type your search term and hit enter. Click ‘Create search alert’ in the upper right corner.
A pop-up window will open. Here, you can set the frequency how often you want to get email notification for new search results.
17. Add More Than One Twitter Account
Want to add both your personal and business twitter accounts to your LinkedIn Profile?
Click on the “Settings & Privacy” and Click ‘Twitter Settings’. Here you can add your another Twitter account.
That’s amazing, isn’t it?
18. Search for a Specific Position In a Company Page
Are you looking for a specific position within a company?
Go to the company LinkedIn page and Click “See all employees” in the top right side.
Enter your search term (the title you’re looking for) and if you’re looking for new prospects, then select 2nd and 3rd degree connections only.
19. Check Who’s Viewing Your Posts/Updates
You just got a great engagement and views on your posts and articles. But the most important thing is – Who’s viewing your updates?
Let’s discover. Go to your profile page and click on “See all activity”. Select one of your posts and click on the views.
A stats box will open and here, you’ll see complete insights:
20. Reorder Your Skills
LinkedIn allows you to reorder your skills and endorsements.
Click the pencil icon in skills & Endorsements field.
Now click on the ‘Four lines” icon to move up and down your skills and click save.
21. LinkedIn Keyword Treasure
What’s this? Let’s see…
I’m interested in marketing and I enter https://www.linkedin.com/topic/marketing in my browser and…
I’ll get the treasure of information related to marketing which includes:
- Marketing Experts
- Marketing Freelancers
- People who know marketing (connect to them)
- Jobs related to marketing
- Marketing related course
- Popular articles and slideshare on Marketing
- And More…
22. Embed Instagram/Twitter Posts Into the Article
Include your relevant social media posts into your LinkedIn article and make it more interesting.
Copy the actual link of your Twitter post (don’t copy the embed code).
Go to the LinkedIn publisher and click the link option.
Paste the URL and hit enter. And abracadabra! The post will appear in your article.
23. Customize Your Connection Request on Mobile
LinkedIn mobile app allows you to send personalized connection requests. Click on the Menu icon.
Click ‘Personalize invite’ and personalize your request.
Now It’s Your Turn
You’ve read 23 hacks to get more out of your LinkedIn profile. I hope you enjoyed it. Now it’s time to implement them.
Did I miss any special LinkedIn hack? Do you want to suggest one to this list?
Please drop your views in the comment section below.