How to Turn Your LinkedIn Profile Into Lead Generation Machine


Is your LinkedIn profile helping you progress? Is it generating leads for you?

If not, then you’re missing a great opportunity.

This guide will show you everything you need to turn your LinkedIn profile into a lead generation machine.

Sounds good? Let’s dive right in…

1. Show Off Your Smile In Profile Picture

Should you smile on your LinkedIn profile?

I’m not saying this. I saw people asking on Quora things like this:



You don’t need to hire a professional photographer, you just need a clear, professional and SMILEY looking headshot of yourself.

Don’t look like a serial killer in your profile picture.

In fact, having a professional profile picture results in up to 21x more views and 9x more connection requests.

Like Meera did a great job…


LinkedIn also allows you to edit or crop your photo. Six photo filters are available to make sure you look your best. Watch the tutorial here.

Done with video? It’s time for the next technique.

2. Headline Should Be Attention Grabbing and Compelling

To most people a headline means Job title and company name, right?

Well… not really.

A headline is SUPER important because it’s the first thing (after your picture) your prospects look to learn about you.

Don’t make it generic!

People don’t want to see another DRY job title. Let’s face this!

Your headline should focus on how you can help your prospects. What value you bring to the table. Don’t sound salesy.

Be specific, RELEVANT and targeted.

Luda’s headline starts with title and company name – “Founder, ClickWhipt”

But in the second half she tells how she can help others – “I Help Attorneys and Law Firms Generate Daily Qualified Phone Calls and Office Consultations”


How you can do the same thing:

I suggest you to follow this format: [Title] [Company Name] | I/We Help [Audience] [Benefit]  

And – Tada – you’re set.

Once you’ve updated your profile picture and headline, move on to technique #3.

3. Make Your Summary Fun to Read

Are prospects are viewing your profile, but they leave without connecting like there’s no tomorrow?

It’s your profile summary.

You don’t want your summary to look like this:


It sounds like a robotic resume.

Instead, you use your summary to tell your story, what value you provide, and your USP, like this:


Short paragraphs (2-3 lines per paragraph) make your summary easy to read and digestible. Don’t write it in third person. Don’t be that guy.

It’s a great idea to include a testimonial from an industry expert or client. And close your summary with ONE clear call to action and take the relationship with your prospects to the next level.

Something like this:


As soon as you’ve updated your summary, move onto the next technique.

4. Show Your Experience to Create a Better Network

Let’s have a deal:

This section shouldn’t be wasted.

Your industry experience connects you with groups, businesses and individuals who have same interests.

The secret?

After headline, it’s one of the most read sections of your profile.

Place your current and previous roles. But… don’t forget to place a couple of sentences and your skills that describe your company and your job profile.

Larisa Ontiveros does a great job at this…


5. Recommendations and Endorsements Matter!

Here’s something we can both agree on:

Linkedin is a place where opportunities find you.

And endorsements and recommendations are great way to SHOW (not just tell) what your peers think about you.

These give a better idea of what your true skills are. Reach out to your current and former colleagues and ask for recommendations.

It shows your expertise, something like this:


Take a few minutes today to write recommendations for your peers. I frequently write personalize recommendations for my past and present colleagues.


And once you’ve done that, it’s time for next technique…

6. Accomplishments Act as Social Proofs

Here’s a mistake I notice A LOT of people make:

Not having an accomplishment section.

Why is this important?

If you want to earn your prospects’ trust, you MUST provide them a reason. Your Accomplishments show them your credibility.

LinkedIn allows you to add your certifications, patents, publications, courses, awards and more.

Why am I talking about this?

After adding this section, I receive a higher percentage of new connections. Here’s what it looks like:


Now It’s Your Turn

You’ve read 6 techniques to get more out of your LinkedIn profile. I hope you enjoyed it. Now it’s time to implement them.

Leave a comment and let me know if you’re going to implement these techniques.

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