When I was in 11th grade I cheated on a test for the first time (and the last time). It was maths paper and we had to solve an integration problem. I hadn’t practiced. And didn’t really care about the subject at all. But I needed to pass. So I copied my neighbor’s answers. And […]
“Pawan, what do I do to make my sales emails more effective? What do you recommend?” I get asked this question pretty regularly from my sales and marketing friends and colleagues. Writing sales email can be surprisingly tricky: How do I start? How do I finish? Time has changed. Buyers behaviors have changed. Probably it’s […]
Last week, I met with one of my dear friends in a coffee shop and she asked me this: “Hey, I recently sent emails to my clients and prospects but I merely got a single reply. Would you tell me how can I write an email that get attention?” We live in the age of […]
“Well, I think I’ve got this in my pocket.” I said to myself as I came out of a company after my interview. I was feeling confident and self-assured and I was visualizing myself working on my new desk. And after the one day, I got positive email from the company. Finally, I got a […]